FUTURES NYC

ROLE: DESIGNER/ANALYST

BRIEF: ANALYZE NYC MARKET AND CONSUMER TO INFORM FW26 LIFESTYLE PRODUCT BRIEFS.

SUMMARY: A NYC INSIGHTS INITIATIVE TO INFORM LULULEMON’S FW26 LIFESTYLE FOOTWEAR STRATEGY—TRANSLATING IN-PERSON GUEST RESEARCH, MARKET ANALYSIS, AND CULTURAL FORECASTING INTO ACTIONABLE PRODUCT BRIEFS.

VIEW PROJECT

IMPACT (AS OF Q3 2024):

- USED TO SUCCESSFULLY ADVOCATE FUTURE INSIGHTS INVESTMENT DURING COST-SAVING EFFORTS.

- MODEL ASSORTMENT SHIFT FROM 2:1 PERFORMANCE-LIFESTYLE TO 1:4 PERFORMANCE-LIFESTYLE.

- REALIZED EMERGING OPPORTUNITY IN MEN'S - SHIFTED 2 MODELS TO REPRESENT BOTH GENDERS.

- MORE CULTURALLY RELEVANT, GUEST-CENTERED PRODUCT DIRECTION GROUNDED IN REAL-WORLD BEHAVIOR.