My name is Taylor Johnston and I'm a product creator with professional expertise in Design, Analysis, and Entrepreneurship. I've played instrumental roles in defining new product categories, steering strategic initiatives, and achieving success for leading brands. My experiences in sport and work have taught me the value of the people around you and the critical roles we play in each others journey.
In my free time, I enjoy painting, exercising, and spending quality time with my wife Tatyana (former Nike Master Trainer and Sport Tech), our 4 month old daughter Josie, and the queen of the family - Gracie, our 4lb Pomeranian Chihuahua.
10+ yrs product creation experience
1 Masters degree (Sports Product Management - University of Oregon)
2 Bachelors degrees (Product Design / Business Administration - University of Oregon)
2 Footwear patents (Patent # 11,219,273, Patent # D932750)
4 Certifications (Footwear Craftsmanship, Last Making, Growth Strategies, Blockchain)
3 Awards (Nancy & Dave Petrone Entrepreneurship Award, Best women's specific shoe, Launch of the Year)
Crossfit Games Athlete 2017
University of Oregon Lacrosse team
12-sport 6A Varsity Athlete (3x XC State Championship Competitor)
Skills:
Storytelling
Creative Strategy
Generative AI
Trend Research & Forecasting
Market Analysis
Product Design
Product Manufacturing
Presentations