TEAM CANADA

ROLE: DESIGNER

BRIEF: AN EPIC & FUNCTIONAL FOOTWEAR CAPSULE FOR TEAM CANADA.

SUMMARY: AS THE DESIGNER FOR THE 2026 WINTER OLYMPICS TEAM CANADA FOOTWEAR CAPSULE I WAS TASKED WITH BRINGING TO LIFE A RANGE OF TOTALLY NEW FOOTWEAR OFFERINGS - CAPABLE OF HANDLING THE MILANO WINTER, CARRYING A NATIONS FLAG, AND ADAPTING TO ALL ATHLETES. THIS INCLUDED BUT WAS NOT LIMITED TO DESIGN, 3D/ANIMATION DESIGN (SEEN BELOW), AND COMMUNICATION TO SENIOR LEADERSHIP. THE TCM BOOT OFFERS BLOWN DOWN INSULATION, A PROPRIETARY ADAPTIVE OPENING AND CLOSING MECHANISM (BASED ON SNOWBOARD BOOTS), MEGA GRIP, AND MANY LOVE NOTES.