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ROUNDS

ROLE: FOUNDER

SEASON: 2017-2018

BRIEF: FOOTWEAR FOR THE MODERN MEDICAL PROFESSIONAL.

 

SUMMARY: AS CREATOR AND FOUNDER OF ROUNDS, I TURNED DEEP MARKET RESEARCH AND USER INSIGHTS INTO A FIRST-OF-ITS-KIND FOOTWEAR SOLUTION FOR THE MODERN MEDICAL PROFESSIONAL. I LED THE BUSINESS FROM IDEA TO ACQUISITION—CRAFTING A COMPELLING BUSINESS STRATEGY AND PRODUCT OPPORTUNITY TO ADDRESS A CRITICAL GAP IN THE MARKET. ROUNDS WON THE NANCY AND DAVE PETRONE ENTREPRENEURSHIP AWARD AND WAS SUCCESSFULLY ACQUIRED SHORTLY AFTER​.

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PITCH DECK

IMPACT:

- NANCY & DAVE PETRONE ENTREPRENEURSHIP AWARD.

- >$1M IN REVENUE GENERATED IN FIRST WEEK.

FOR INQUIRIES:

EMAIL​

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"Taylor Johnston is one of the most naturally skilled product creators and story-tellers that I have met from his generation."

- Wilson Smith III (40+yrs Footwear Design at Nike)

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