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Role: Lead product developer - footwear

Project: Blissfeel (lululemon footwear debut)

Project duties: As employee number three of the lululemon footwear product organization, I was paired with our SVP of footwear design to bring to life lululemon's first public footwear offering - the Blissfeel running category.

 

This project was the culmination of over 4 years of work - from vetting and onboarding factory partners and establishing our Portland office presence to managing the development process from concept to market. Our Blissfeel model was awarded "Best Women's Specific Shoe" and "Launch of the year" for 2022, and our first collection sold out in 48hrs.

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