CITYVERSE
ROLE: DESIGNER
BRIEF: TIMELESS SILHOUETTE MEETS LULULEMON COMFORT - A STAPLE FOR THE NEXT GENERATION.
SUMMARY: LED THE DESIGN OF LULULEMON'S FIRST-EVER LIFESTYLE SNEAKER, AND FIRST OFFERING FOR BOTH MEN AND WOMEN. THIS LAUNCH MARKED A MAJOR MILESTONE--EXPANDING THE BRAND'S FOOTWEAR CATEGORY BEYOND PERFORMANCE INTO EVERYDAY WEAR. ENGINEERED WITH DESIRED LULULEMON COMFORT, CRAFTED WITH SUSTAINABLE MATERIALS, AND BACKED BY GLOBAL CAMPAIGNS, THE CITYVERSE BECAME AN INSTANT FAVORITE WITH GUESTS WORLDWIDE.
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IMPACT (AS OF Q3 2024):
- >20% OF FOOTWEAR REVENUE DESPITE REPRESENTING 6% OF TOTAL PRODUCT LINE
- AI DESIGN SHOWCASE PILOT IMPLEMENTATION NOW USED CONSISTENTLY SAVING >$80K/ANNUALLY
- >30% OF FOOTWEAR REVENUE IN CHINA​
​- WORLDWIDE CAMPAIGNS WITH ODELL BECKHAM JR., DK METCALF, ZHOU GUANYU