FOOTWEAR LAUNCH

ROLE: LEAD CONCEPT DEVELOPER

SEASON: SS22

BRIEF: LULULEMON FOR YOUR FEET.

SUMMARY: AS LEAD CONCEPT DEVELOPER FOR LULULEMON’S FIRST-EVER FOOTWEAR LAUNCH, I LED THE CREATION OF A NEW PRODUCT CATEGORY—NOW A 9-FIGURE ANNUAL BUSINESS—BUILT DURING COVID WITH A SMALL, AGILE TEAM. I GUIDED THE DEVELOPMENT OF FOUR PERFORMANCE MODELS DESIGNED AROUND OUR GUEST’S EXPECTATIONS, LEVERAGING OUR UNIQUE 'SCIENCE OF FEEL' DESIGN ROCESS AND LAYING THE FOUNDATION FOR THE BRAND’S FUTURE IN FOOTWEAR.

IMPACT (AS OF Q3 2024):

- 9-FIGURE ANNUAL BUSINESS.

- FOOTWEAR IS NOW A STRATEGIC INVESTMENT PILLAR IN THE ORGANIZATION WITH A DEDICATED STAND-ALONE OFFICE AND 70+ EMPLOYEES.