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FOOTWEAR LAUNCH
ROLE: LEAD DEVELOPER
SEASON: SS22
BRIEF: LULULEMON FOR YOUR FEET.
SUMMARY: AS LEAD DEVELOPER FOR LULULEMON’S FIRST-EVER FOOTWEAR LAUNCH, I LED THE CREATION OF A NEW PRODUCT CATEGORY—NOW A 9-FIGURE ANNUAL BUSINESS—BUILT DURING COVID WITH A SMALL, AGILE TEAM. I GUIDED THE DEVELOPMENT OF FOUR PERFORMANCE MODELS DESIGNED AROUND OUR GUEST’S EXPECTATIONS, LEVERAGING OUR UNIQUE 'SCIENCE OF FEEL' DESIGN ROCESS AND LAYING THE FOUNDATION FOR THE BRAND’S FUTURE IN FOOTWEAR. ​


IMPACT (AS OF Q3 2024):
- 9-FIGURE ANNUAL BUSINESS.
- FOOTWEAR IS NOW A STRATEGIC INVESTMENT PILLAR IN THE ORGANIZATION WITH A DEDICATED STAND-ALONE OFFICE AND 70+ EMPLOYEES.
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