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FOOTWEAR LAUNCH

ROLE: LEAD DEVELOPER

SEASON: SS22

BRIEF: LULULEMON FOR YOUR FEET.

 

SUMMARY: AS LEAD DEVELOPER FOR LULULEMON’S FIRST-EVER FOOTWEAR LAUNCH, I LED THE CREATION OF A NEW PRODUCT CATEGORY—NOW A 9-FIGURE ANNUAL BUSINESS—BUILT DURING COVID WITH A SMALL, AGILE TEAM. I GUIDED THE DEVELOPMENT OF FOUR PERFORMANCE MODELS DESIGNED AROUND OUR GUEST’S EXPECTATIONS, LEVERAGING OUR UNIQUE 'SCIENCE OF FEEL' DESIGN ROCESS AND LAYING THE FOUNDATION FOR THE BRAND’S FUTURE IN FOOTWEAR. ​

IMPACT (AS OF Q3 2024):

- 9-FIGURE ANNUAL BUSINESS.

- FOOTWEAR IS NOW A STRATEGIC INVESTMENT PILLAR IN THE ORGANIZATION WITH A DEDICATED STAND-ALONE OFFICE AND 70+ EMPLOYEES.

FOR INQUIRIES:

EMAIL​

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"Taylor Johnston is one of the most naturally skilled product creators and story-tellers that I have met from his generation."

- Wilson Smith III (40+yrs Footwear Design at Nike)

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