NIKE CONSUMER PROFILE INDEX (NCPI)
ROLE: DESIGNER/STRATEGY
SEASON: EVERGREEN
BRIEF: BRING THE 'VOICE OF THE ATHLETE' TO LIFE.
SUMMARY: A SELF-INITIATED PROJECT TO TRANSFORM 1000+ HOURS OF ARCHIVED ATHLETE INTERVIEWS INTO A SEARCHABLE, AI-POWERED REFERENCE TOOL —ALLOWING DESIGNERS AND STRATEGISTS REAL-TIME ACCESS TO YEARS OF PRODUCT INSIGHTS, ATHLETE SENTIMENT, AND HISTORICAL CONTEXT—ELEVATING OUR ABILITY TO THINK CRITICALLY AND STRATEGICALLY ABOUT THE FUTURE.
IMPACT (AS OF Q4 2025):
- INTEGRATED INTO SEASONAL KICKOFFS AS A LEGACY KNOWLEDGE TOOL TO REDUCE ONBOARDING TIME FOR NEW TEAM MEMBERS
- USED BY DESIGNERS ACROSS CATEGORIES TO INFORM CREATIVE BRIEFS WITH HISTORICAL ATHLETE SENTIMENT AND PRODUCT CONTEXT​​
- ONGOING: INCREASE ARCHIVE DATA, LANGUAGE CONVERSION FOR INTERNATIONAL TEAMMATES, AI PERSONA GENERATION (SEE ABOVE).