ROKSANDA
ROLE: ASSOCIATE CONCEPT DEVELOPER
BRIEF: PERFORMANCE AND SCULPTURAL FEMININITY BETWEEN TWO ICONS.
SUMMARY: AS ASSOCIATE CONCEPT DEVELOPER FOR THE LULULEMON X ROKSANDA COLLABORATION, I GUIDED THE PRODUCT FROM CONCEPT TO LAUNCH—BLENDING PERFORMANCE INNOVATION WITH ROKSANDA’S DISTINCT SCULPTURAL AESTHETIC. DESIGNED WITH A SMALL, CROSS-FUNCTIONAL TEAM, THE COLLECTION PUSHED THE BOUNDARIES OF FUNCTIONAL FASHION AND MARKED ONE OF LULULEMON’S FIRST FORAYS INTO HIGH-CONCEPT COLLABORATION.​
IMPACT:
- SOLD OUT WITHIN 72 HOURS.
- DROVE SIGNIFICANT BRAND RECOGNITION AND GLOBAL PRESS COVERAGE—POSITIONING LULULEMON IN THE HIGH-FASHION CONVERSATION
- ATTRACTED NEW, STYLE-CONSCIOUS CONSUMERS OUTSIDE THE TRADITIONAL PERFORMANCE BASE
- CATALYZED FUTURE COLLABORATIONS BY VALIDATING LULULEMON’S CREATIVE CREDIBILITY IN DESIGN-LED PARTNERSHIPS