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TRAINING
ROLE: SENIOR FUTURES DESIGNER
BRIEF: IDENTIFY THE FUTURE LOOK AND FEEL OF MEN'S TRAINING.
SUMMARY: 3 KEY CITIES, 30+ INTERVIEWS, AND ONE ACTIONABLE DIRECTION. AS THE SENIOR DESIGNER ON THIS PROJECT I LEAD THE STRATEGY, ANALYSIS, AND DESIGN RELATED TO IDENTIFYING AND BRINGING TO LIFE THE FUTURE LOOK AND FEEL OF MEN'S TRAINING.
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IMPACT:
- CATALYST FOR 2027 BRAND NARRATIVE AND CONCEPT.
- FULLY INTEGRATED INTO DESIGN TEAMS' WORK AND OUTPUTS ACROSS 2027 ASSORTMENT.
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